Print Design
In Print Marketing,
In Print Marketing, I strive to reflect the exciting graphic design and visual storytelling that customers look for online in my printed projects. Bringing a colorful printed piece to life happens when the layers of strategy, customer goals, appropriate design elements, and the creative “x” factor create a synergy for the final piece.
- Catalogs
- Collateral Marketing
- Packaging
- Surface Design
U.S. Toy Company Specialty Toy Catalog Design
The Good Toy Group Specialty Retail Holiday Catalog Design
One of my proudest achievements includes my flexibility and ingenuity in pivoting quickly to meet tight deadlines and accommodate last-minute changes due to supply chain issues. This was evident in my work on projects like this year’s catalog design for The Good Toy Group. It was both challenging and rewarding, requiring me to adapt swiftly to unexpected hurdles while maintaining a high standard of quality. By effectively communicating with stakeholders and implementing efficient workflows and reusable design templates, I ensured seamless execution in all aspects of campaigns and design phases.
This allowed us to deliver exceptional results despite the challenges we faced, ultimately contributing to the success of the project and the support of independent toy stores. Art directed and projected managed the photoshoot with over sixteen children. I worked with photographers, stakeholders developing efficient workflows to get the job done on time and in budget.
Surface Pattern Design
The Good Toy Group Seasonal Specialty Toy Catalog Design
These 6 X 10 inch, 16-page catalogs were created for Spring, Summer, and Autumn. Art directed and project-managed multiple concurrent campaigns for lifestyle product catalogs in print and digital formats, and developed supporting marketing and brand kits, brand guides, and custom assets in Adobe Illustrator. I managed every stage of the design process, art directing photoshoots, including iterations when required, and facilitated effective communication and collaboration with stakeholders across time zones.
